Business Startup Mantras

Usability Vs Usefulness – Which is more important for a startup?

Written by Admin

Nowadays, usability is often considered as one of  the most important aspect while developing an application. Every startup, mid-level enterprise, organizations, whether it’s small or big, is striving hard to develop software products having outstanding usability. Everyday, you may land on at least one new article with a title almost like this: ‘how to build a usable app’. The startup industry also takes extreme care in building apps that can be easily usable for their target audience. Unfortunately, amidst this brouhaha over usability, we have overlooked another important factor, that is, ‘usefulness’. However, it can be seen that discussions about the significance of usefulness has started emerging recently.

We would like to give you very simple definitions of the two concepts before entering into the details of the debate over ‘usefulness vs usability.

 

Usability

To put it simply, usability is the Ease of Use. It measures the easiness a user can experience while he tries to complete a desired task with your product.

Usefulness

Usefulness indicates the ‘value’ of solution ascribed to it by users. How much useful are the features, function and data of your product to a user determines the usefulness of that product.

 

Why usefulness is so crucial?

Even though you can build a product with great usability, it may not be received well by your potential customers due to the lack of usefulness. A lot of features and easy functionality cannot themselves determine the success of the product unless the users can find it valuable or useful. The core objective of the product should be accepted by the users first. That core purpose should be able to improve their life or work in a new way. If users can find such a value in your product, they will consider it useful and accept it.

 

Start-ups and Usefulness

The startup sector is major fuel in the global economic growth. Many extremely talented youngsters jump on to the challenges of entrepreneurship instead of seeking jobs in well-established companies. They have great passion, skillset, creativity and courage to make their own mark in the industry. However, at the same time we can see that most of the startups fail to achieve success in a long run. Some studies found out that 9 out of 10 startups fail in the US.

We can see that most of the startups do not consider the element of usefulness, when we try to analyze the reasons for their failures. Instead of thinking from their customers’ point of view, they look at things from their perspective. They try really hard to produce a beautiful, flawless, and ‘easy to use’ app with a lot of good features. But they don’t understand the fact that customers actually need a highly useful app. That’s their first priority. So startups should stick on to usefulness even from the ideation stage of a product.

This is something which we constantly suggest / discuss / educate each of our customer @ DeveloperOnRent.com platform. Be it Web Application, CMS, Mobile App, Back-ends, Choice of technology and just a wireframes.

Stay Tune for more updates around this and many more from us.

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Developer@DeveloperOnRent.com

 

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