What is Search Engine Optimization (SEO)?
Search Engine optimization is a technique for obtaining more traffic and backlinks to the web page to rank better in search engines like Google. Let’s know something about SEO before start off-page SEO techniques
Search Engine Optimization techniques
Primarily there are two types of SEO techniques we used to use that is On-Page SEO techniques and Off-Page SEO techniques
On-Page Search Engine Optimization (SEO) techniques
On-page Optimization is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source of a page that can be optimized. While doing on-page be caution about website speed and its mobile-friendliness. Webpage speed and mobile friendliness are one of the major ranking factors. If you not more familiar with web designing it’s better you can hire UX designer to get this job done perfectly. And build the web page with original content and optimize your web pages with new Google featured snippets.
Off-Page Search Engine Optimization (SEO) techniques
Off -Page SEO is a technique and tactics to improve the position of a website in the search engine results page (SERPs). So Many SEOs and webmasters associate off–page SEO with link building but it is not only that. There are plenty of off-page techniques but all those things are not working today, according to Google if you follow any outdated SEO techniques might negatively impact your web page’s ranking in SERP. In this article, we discussed effective off-page SEO techniques that work in 2018.
- Guest Blogging
- Social Media
- Content Publishing Platform
- Question and Answer
- Forum and Blog Commenting
- Visual Marketing
Blogging helps increase SEO quality by positioning your website as a relevant answer to your audience’ queries. Blog posts that specifically use a variety of on-page SEO techniques can give you more opportunities to rank in search engines and get the audience to visit your site.
Search engine optimization is extraordinarily important for marketers. When you optimize your web pages, by including the blog post you can make your website more visible to people who are entering keywords associated with your product or service via search engines like Google.
Guest blogging or guest posting refers contributing content to another blog in order to create a relationship, exposure, authority, and links. Through guest posting, you can spread your content across more people and also it’s a good opportunity to get more backlinks for your website.
Social Media Marketing
Social media plays a trump card role in online Marketing, social media is a gateway to reach more niche audience and easily you can make more people sense abound your brand, besides reaches and popularity, you can gain more ranking signals through post engagement such as likes, shares, and comments. You can increase massive followers by sharing groundbreaking content across social Media like Twitter.
Content publishing platform
Content publishing platform like Slide-share and issue are the more trustworthy websites in Google eyesight, you could drive more traffic to your web page and the huge amount of backlinks as well through those websites.
Question & Answers
Question and Answer (Q & A) websites are giving us a great opportunity to shows our stuff in front of our niche audience. Quora and Yahoo answer is such a wonderful platform for Q & A. besides showing stuff; you can drive more traffic and backlink for your website
Forums & Blogs Commenting
Forum & Blog commenting on another monster resource to get more traffic, and backlink for the web page. Start to participate discussion with your niche people on the forum and answer their questions with an example, through this you can get more authoritative backlinks.
So many blogs allow people to comment so you can gain positive backlinks from Blog comments. But be cautious about the topic that you ‘are commenting
The term visual marketing refers to the image and video marketing. Images and videos can help to make more sense to the people and search engines about your topic than text content. By sharing images and videos you can gain more traffic and backlinks too.
All the Digital marketers and SEOs are working hard and smart way to rank their page no. #1 in Search engines. Google clearly said that website with copy content, non-mobile friendly, and outdated off-page SEO techniques are considered as a low-quality website, so be up-to-date and spend your valuable time to build quality links with trending off-page techniques and build a great web page with new original content and optimize your web pages with new Google featured snippets