It’s not very often for a startup to pitch in front of one accelerator, let alone six on the same day. Recently, representatives from Chinacclerator, Open Network Lab, 500 Startups, Alchemist, Startup Bootcamp and Seedcamp watched nearly 40 startups deliver two-minute pitches in Seoul.
After the pitches, all the representatives came up on stage to give the startups advice on how to improve their pitches. Here are their eight key recommendations:
First: Your goal is to get a meeting
The reason you’re making a pitch is to get a meeting, not to convince an accelerator or VC to make an investment on the spot. Meeting One will lead to Meeting Two, which will positively give way to Meeting Three. Don’t lay out your entire case. Make your distinctive points and cover the details or secondary business models during your meetings.
Second: Talk about your team
What makes your team uniquely able to execute your idea? The team and your passion, more than anything else, separate you from competitors. You must demonstrate a personal attachment to wanting to solve the problem you’re tackling. Otherwise, the accelerators will assume you’ll give up when things get tough and your bank balance is sitting at zero.
Third: Don’t pretend you’re perfect
What do you need help on from an accelerator? If everything is perfect, you’ll be fine on your own. Don’t be afraid to demonstrate a need.
Fourth: Talk about definitive plans for growth
How will you get your first 100 or 1,000 customers? It’s easy for startups to make up market projections or valuations. What’s harder is sitting down and coming up with a strategy or traction or early growth. Make sure to talk about how you will grow and be specific about the next milestones you plan to reach.
Fifth: Focus on what the accelerators don’t know
Most accelerators can guess at the total size of the market you’re trying to tap. If you’re rushed for time, you can skip over this in your pitch. The exception to this is if you’re taking on a niche or re-segmented market that’s harder to measure.
Sixth: Talk about how well you understand your customers and market
This isn’t just about proving that you’ve done your homework. It’s about showing that your strategies match up with actual customers, not just hypothetical ones.
Seventh: Tell a story and capture attention
Having thought through your problem and solution is great, but the way you present that problem and solution is just as important. The story needs to be simple enough that anyone can understand, but you need to include details that show you know what you’re talking about. Accelerators and Venture Capitalists see lots of startup pitches. They only remember a few.
Eighth: End your pitch with a strong call for action
This can be a specific ask from the accelerator or asking the audience to download your app for something in return. No matter what the call to action is, it should be aimed at making you more memorable.
Special thanks to Ravi Belani (Alchemist), Haley Kim (500 Startups), Todd Embley (Chinacclerator), Kirsten Connell (Seedcamp), Shida Schubert (Open Network Lab) and Norbert Sommer (Startup Bootcamp) for the excellent advice and heartfelt thanks to Erik Cornelius(USA) G3 Partners’ COO. He has a experience of more than a decade in PR, marketing and market research. His professional passion of telling the stories of Asian Startups to the world has served clients ranging in size from Startups to Samsung.