9 Tips To Take Your Business Globally

Written by Faizan
In 2015, your successful business needs to transform — preferably, across borders and languages too, especially if you run an e-commerce based startup. 
Short of transforming all your existing materials — a possibly pricey and time-consuming process — how and where do you even start?
To find out, what the business enterprisers think, I am sharing advices by entrepreneurs they recommend the first steps you should be taking and why, inorder to take your business globally.
Here they are:
1. You website is the first impression 
You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online before making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost. So, you should have a team of smart developers, business strategists and designers who could present your business ideas through the website in most effective and responsive way. Remember your site speaks volumes about your business. 
2. Start blogging
If you want to start ranking well in other regions or languages, start blogging. It takes a while for search engines to begin displaying your content, so getting something posted is key. Make sure your content is well written and uses keywords that are specific to that region/language. Once you have some good content, then you can worry about where to post it and how to broadcast your message. Part of ranking well with search engines is having new content on your site, so blogging once a week is a good start. Write about how your company or product applies and is useful to people of that region and language. Do your research and get to know similar products or businesses on the market in that region.
3. Put your contact information in a prominent place
You should make sure you have your company’s contact information in a prominent place on your website. This will help your site get discovered and build trust with visitors.
4. Use the Google Trends country filter
Go on, write out a few words that you usually rank for and then use the country filter to compare how searches vary. This will give you information into the relative importance of keywords in areas that you are looking to rank.
5. Get writers who speak the language of the region
The biggest mistake people make when they expand into a new region is thinking you can just use Google translate to convert English to the new language. The problem with this is that in most cases, the translation is inaccurate. The Google algorithm can detect the language level and quality, so if there’s a bad translation, the page will rank poorly. Worse yet, native language speakers will also be able to tell you used a translator and be insulted that you didn’t even bother to use the language properly. This is a sure fire way to lose out on sales. Having a writer who knows the language write the page will go a long way toward demonstrating cultural sensitivity, and give you an edge over other businesses that don’t take the same care.
6. Take different cultures into consideration
You should take into consideration that each region, country and community has its own mannerisms, customs, etc. For example, Starbucks has closed its operations in Israel, and local commentators have suggested this was because the company didn’t understand the culture.
7. Linking the World
If you are willing to hear how your current customers feel about your product, and what improvements they would like to see, then you can use their feedback as the foundation for new content. Respond to their suggestions via multi-media so that they can put a person’s face/voice to the message. You can then take what you’ve learned from that strategy and apply it to a totally new location (by hiring staff that would communicate in the language) with customers in that country. Outsourcing talent is now simpler than ever!
8. Do in-depth research
In order to make a positive impact in other regions/languages, it is important to do some in-depth preliminary research about the area, the population, trends, consumer actions, existing businesses in the area, etc. You want to be able to see what your market reacts well to already in this new region and see where there is room for innovation. Are other popular websites for those who speak this language using a similar content strategy? All of these elements have to be researched in-depth so that your strategy is not created blindly. This research will give a direction to the next actions you will take.
9. Use Search Engine marketing to float your ideas
The first step is to identify whether people are even searching in other languages for your keywords. There might be such a low search volume that your entire effort would be a waste. You could try Google Adwords campaign for a few weeks and measure the impressions and the impression-share to get an idea. After that you can decide where you want to focus your content strategy for your website.
Sources: RecruiterWireFuse; VenturePactDOR 

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