Building and deploying an Android app is just one side of a bigger story. The victory of your business is not defined by the launch of its Android app on the Google Play Store. A successful deployment of the Android app is just beginning. Start to the race which is endless and needs insistence from the triumphant.

By the side of launching and developing your Android app, engaging and growing your audience, and earning more revenue, optimizing the app, analyzing the results and conditioning the app accordingly is also significant. There are plenty of things that go into an app’s actual success after completing the milestones of your dedicated Android app development services.

Spring Clean Your Play Store

Don’t forget to make sure your app in the play store is up to date with the latest product information when immediately after deploying it. Check of the Google Play’s guidelines too which states:

  1. Make sure icon of your app fall under the new specifications
  2. Show the in-app or in-game experience for videos that focuses on the core features and content right in the first 30 seconds. First impressions matter a lot. Google suggests landscape orientation over portrait orientation for videos.
  3. If you have deployed a game, give at least three 16:9 screenshots and a video. This makes you qualified to be featured in larger collection formats, increasing your conversion rate.
  4. You can also develop custom store listings and run A/B tests on your store listing so as to optimize your content on the Play Store.
  5. Ensure to turn off monetization for the video and set the privacy setting to public or unlisted.
  6. Finally, you require keeping in check that your feature graphic conveys the app or game experience, also avoiding vital branding or app icons. Your key area of focus should be towards the center of the graphic maintaining a 15% buffer from all four edges.

Optimizing App performance and quality consistency matter

It is extremely suggested that you review your Android vitals dashboard which will help you eloquent how your app is performing on core vitals metrics like crash rate, ANR rate, excessive wake ups, and stuck fractional wake-locks in the background.

The Google Play console is designed in a way where it can email you when it detects a hasty spike in a vital. Choose Notification settings close to the top right of the Overview page to get these significant notifications.

You can also see how your app is performing along with others in the same category. All you need to do is build a custom peer group. It offers you benchmark data that can assist you to decide whether you should invest more in fixing performance issues or app size. After assessing the metrics, follow these optimum practices which will help in improving your app quality and boost discover ability on the Play Store.

Higher Benefit with Lower Risk

So as to take a low-risk, high benefit approach for your app launch, you can use the Google Play Store’s tools.

  1. Initially, test early versions of your android app internally along with trusted users or you can test them at a bigger scale with an initial public beta release of your app.
  2. Next, try to categorize the technical issues and address them before you release them with relaunch reports.
  3. Finally, launch your update to a little percentage of users in the initial phase with staged roll outs which will help you confirm the best performance before rolling out to everyone at once.

Preregistration before launch

Assuming that you are going to launch a larger app or a game this year. Consider creating a preregistration campaign before the final release. This makes the Play Store listing of your app discover able before the big launch.

This lets the users sign up where they will be notified once your app is live. In this way, you can easily make awareness and build expectations for a larger, more successful launch. One other advantage is that you can incentivize users with preregistration rewards when they have signed up for your app or game.

Consider android app bundle for modern distribution

Switching to Android App Bundle to make simpler your launch is a smart choice. With this, you can minimize your download size, and ready your app or game for next-generation delivery features. As an alternative to using the monolithic APK, the app bundle is vital for modern apps and game distribution.

On Google Play Store, more than 360K apps and games have made the switch, with an average size savings of 20% compared to a universal APK.

Respond to your user’s reviews

Keeping a check on your user reviews and ratings about your app in the Play Console can help you uncover themes and see what features have the most impact on your reviews, and more.

More significant is responding to those reviews. Users always realize making a personal connection. A response from the app owner itself has a massive effect on how they feel about your app. As per the data from Google itself, users update their rating by +0.7 stars on average when developers respond to their feedback.

Google offers suggested replies which can help you get started for the reviews in English based on the content of the feedback.

Don’t let your SDK Outdated

There are numerous SDK developers who work round the clock in keeping their products up to date with the latest policy changes and security fixes. Make sure to update the app’s SDKs frequently, majorly for SDKs in data-heavy categories like analytics or advertising.

Also, double-check that your SDK uses HTTPS for default communication to back-end servers.

Be open for Communication

It is also equally vital to make sure now and then that all the lines of communication are open like your main account email address. Google sends all the significant emails about your account and updates to Google Play. Keep checking this account on a regular basis.


These tips and best practices ensure that you meaningfully grow your business this year and for all the years to come. Most of these guidelines are suggested by Google itself which has stemmed from experience and lessons.

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