Technology

How Augmented Reality (AR) in Retail has transformed Customer experiences in 2019

augmented reality in retail

Global Business entities are turning quick and fast towards Augmented Reality (AR). As it continues to make phenomenal progress as far as digital technology is concerned, the need for Augmented Reality development and in turn, experienced Augmented Reality developers, is on an unprecedented high.

It is a fact that most of the prominent business sectors, continue to experience the power of AR, but none more prolific and fruitful, than the Retail sector. The implementation of Augmented Reality in Retail, has given its customers, a different experience altogether. The thought behind using Augmented Reality development, to combine the image of the real world, with that of a computer-generated image, has been excellently put into practice, in the retail sector. As such, Augmented Reality apps continue to gain immense importance, due to their ability to offer a tangible user experience, especially in the retail sector.

Augmented Reality in Retail

The Retail Industry has never been the same before. Thanks to Augmented Reality Apps which have given a totally new dimension to the Retail sector. Augmented Reality developers need to be credited for making shopping, a  fun-filled exercise again, by allowing online customers enjoy an in-store like experiences that entertain, engage, educate and convert onlookers into buyers.

One of the major areas of focus in using Augmented Reality development is to bring a new level of experience for customers, by a mix of digital and in-store retail experience. Many renowned business entities, all over the globe, are working towards providing an integrated, seamless customer experience, using cutting edge technology, to beat the stringent competition. With Augmented Reality based E-commerce solutions to proving to be a big hit, there is no doubt in what the future business strategies are going to look at. In addition, AR has charmed the retail audience in innovative and beneficial ways. The retailers can now get better product exposure, an increase in both online and in-store sales and the benefit of reduced returns.

Better Brand Visibility

Brand visibility and publicity are two very important aspects on which every aspiring businessman strategizes his promotional activity. Augmented Reality in Retail development has been a sensation, across the retail sector and emerging companies would do very well to develop AR-based business promotion strategies, adopted successfully these days by giants like Amazon, Ikea etc.

Reduce returning unsatisfied products

By getting an opportunity to visualize the actual product, without the need to physically visit the shop, is one of the most attractive features of Augmented Reality in Retail development. As Augmented Reality presents the choicest of useful products in the environment, customers can now finalize their requirement instantly after being completely satisfied with the performance of the product. This also reduces the possibility of the customer having to personally visit the shop and return/exchange the product, if he is not satisfied.

Ready to face competition

With technology subjected to periodic changes and continuing to influence the buyers, as the changes unfold, Augmented Reality in Retail will become more widespread through not only the retail industry but our daily lives. With the help of Augmented Reality apps, consumers will get used to having the ability to virtually try items before they buy. This would make the retailers too more aware to live in the present and deliver the latest, in order to meet the competition.

Augmented Reality E-commerce

An Augmented Reality developer can look forward to a fascinating and challenging career in the E-commerce sector, as AR is sure to create a revolution in online shopping, in the years to follow. With E-commerce continuing to be one of the fastest-growing business sectors, there will undoubtedly be a phenomenal growth in the number of customers supporting E-commerce development and that makes Augmented Reality Development, one of the major tools and platforms in the tech world. Recent studies indicate that year 2018, saw the online shopping market, reach the highest number of sales via smartphones and tablets and 2019 and the years to follow, and are going to be no different. However, though E-Commerce has a tremendous future, there are still other challenges that need to be addressed. One of them is the business conversion rate. However, with Augmented Reality being a revelation, it won’t be long before we see E-commerce Augmented Reality Apps, soon ruling the market.

Conclusion

Augmented Reality is already showing its effect with Retailers taking a closer look at it. The inclusion of Augmented Reality in Retail is sure to give customers, a phenomenal shopping experience, by being close to reality, from wherever they are positioned. Augmented Reality Apps can serve as the essential tool, which can give customers, the all-important opportunity to decide and buy the products, based on their performance.  With a proper marketing strategy and implementing AR, companies can get past their competitors and reach the target audience in a much better way.

About the author

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Mohamed Sathik Ali S

Experienced Digital Marketing professional with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Landing Page Optimization, Adwords, Search Engine Marketing, HTML, CSS, WordPress, and Social Media Optimization (SMO). Now working with DeveloperOnRent a fast growing IT outsourcing Company

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