Key points to keep in mind:
- Build and cultivate your personal and professional networks develop and grow relationships with customers and influencers.
- Engage in real-time two-way interaction with people, including answering queries.
Publish and distribute original content that demonstrates your expertise.
- Share curated links to relevant information that adds value to the lives of your customers. Communicate with your community of followers, advocates and supporters.Ultimately generate new leads and boost sales for your business.
- We need to be acutely aware just how social media has fundamentally changed the way we are connecting, communicating and collaborating as individuals, and therefore society as a whole.
Understanding the social media equation:
answering people’s questions if you’re in a position to help whether they’re directly related to your business or not
joining the conversation on a particular topic. This could be a group on Twitter talking about a certain issue that’s sprung up through the media, or joining a LinkedIn GroupMake sure that before jumping into conversations on social networks, it’s critical to listen first, sit back and take note of the lay of the land’ – try and get acquainted with the nuances of the particular network you’re intending to become active on.
Thus it’s important you first understand who you’re trying to communicate with and where they hang out online.