As traditional methods of marketing to customers like advertising, or direct mail become less and less effective, businesses are turning to social mediums to connect in positive ways with consumers and the people who influence them. The key to social media success is to not get hung up on the tools and technology but to focus on how you can use them more effectively to increase the visibility of your personal brand and that of your business.

Key points to keep in mind: 

  • Build and cultivate your personal and professional networks develop and grow relationships with customers and influencers.
  • Engage in real-time two-way interaction with people, including answering queries.
    Publish and distribute original content that demonstrates your expertise.
  •  Share curated links to relevant information that adds value to the lives of your customers. Communicate with your community of followers, advocates and supporters.Ultimately generate new leads and boost sales for your business.
  • We need to be acutely aware just how social media has fundamentally changed the way we are connecting, communicating and collaborating as individuals, and therefore society as a whole.

Understanding the social media equation: 

Think of social media in two parts. Firstly, there is social media participation, this is where you are present on social channels and are constantly delivering value to the online community in the form of sharing other people’s content on Facebook or LinkedIn, or retweeting them if you’re on Twitter
answering people’s questions if you’re in a position to help whether they’re directly related to your business or not
joining the conversation on a particular topic. This could be a group on Twitter talking about a certain issue that’s sprung up through the media, or joining a LinkedIn GroupMake sure that before jumping into conversations on social networks, it’s critical to listen first, sit back and take note of the lay of the land’ – try and get acquainted with the nuances of the particular network you’re intending to become active on.
Secondly, there is the creation and distribution of original content that informs, empowers, educates and entertains – content that will attract the right people to your brand, potential customers as well as the people who influence them.To be effective however, content published and promoted via social media needs to be created with the audience in mind.
Thus it’s important you first understand who you’re trying to communicate with and where they hang out online.
Thank you

Your Name (required)

Your Email (required)


Your Message