Google announced it now supports better sighting of live streams in Google Search and Google Assistant. These live streams can show up in the search results in a carousel and have a live label like the older live blog posts feature Google had back in 2015
Livestream structured data: To have your live streams displayed on top of the Google search results, you need to mark them up with the new Live stream structured data. The live stream feature adds a live badge to video thumbnails in search results. This structured data will inform Google when the video is live or when the stream begins
What kind of content is this for? Here are examples Google has given for what kind of content to live stream: Sporting events, awards shows, influencer videos, and video games.
Indexing API: Since live streams are “live” and thus real-time, Google requires a method for you to communicate when the live stream is live. To expedite indexing of this content, Google has opened up its Indexing API for this type of content. Google said using this API will “ensure that Google crawls your live stream quickly.” You can learn more about how that works for live stream content over here.
Why it matters: If you publish live streams, be it sporting events, award shows, video games or other events — you need to look into this new structured data and Indexing API to get your videos more exposure in Google Search and the Google Assistant.
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