How to optimize for Google’s featured snippets
Google featured snippets are the wonderful opportunity for marketers to obtaining 0th (Above organic result) position in SERP.
What has Google featured snippets and dose this Search engine result page manipulation really works?
What is Google featured snippets?
Google featured snippets are the answer and clear information about the question entered by users as a query in the search box of the Google. Usually, this result has been appearing in the “position zero” of SERP and generated automatically based on Google’s understanding of the topic from content on the web.
For Example, someone searched for “How to optimize My Website?” Now Google automatically returns the answer as a featured snippet from the web page whose content is more appropriate for the given search query. In most case, the result pulled from the first page but it might also be pulled from wherever across the SERP
Google Featured Snippets are really search friendly, and you will acquire answers without having to click any link.
There are varieties of snippets that Google will deem worthy and display but in most case the featured snippets in the form of bullet points.
You may be thinking, why is this important for my business, or website? By getting position zero on Google page one, you rank above the organic listing.
They actually dominate the results page, giving you and your brand maximum, above the fold, exposure. And all without dropping into your AdWords budget. What could be better?
Obviously, the most attractive aspects of the featured snippets are that they are unresponsive to industry powerhouse brands, and sites that normally dominate SERPs. Any brand, startup to multinational, and can obtain a coveted zero.
The SEO value for your brand and business includes:
- Featured Snippets can drive more traffic to your website
- Snippets can boost your brand visibility in SERP
- Snippet increase the trust and credibility
All great things aside, it is important to understand that obtaining a Google Featured Snippet can be like hunting for Bigfoot. You may get your content featured one day, but the next, it could simply be back to position three or four.
How do you get a Google featured snippet?
This query is becoming a crucial point for many SEOs, marketers, content developers, and CEOs in nearly every industry. The most essential aspect behind getting a featured snippet is quality content, formatted in a particular way.
You would guess that Google algorithms choose selected snippets based on first-page search results. However, this is not forever the case. SERP rank may actually have little to do with the decision.
Our study on featured snippets discovered that content can be pulled from any page, even as far back as page 100.
Taking page three or page five content to generate a snipp-able piece of content defies traditional Google ranking factors. This gives all a glimmer of hope, regardless of your page three ranking, or page eight, or those sites trapped in SERP purgatory.
It is all about original content and the format that you choose
Here’s how you can get a Google featured snippet
Your web page needs a few formatting techniques to get a featured snippet for the new writing or existing content
Formatting your featured snippets should take into account.
- Numbered list
- Bullet points
We’ll obtain into more details with each, but draw out basic HTML techniques and use them when optimizing web pages for featured snippets.
While creating content for your web page keep paragraphs tiny and tight, or developing your steps, numbered and bulleted lists can make it easier for algorithms to decide whether your content is fit for the featured snippets
According to the SEMrush’s analysis report, the most common length of the content in the featured snippet is between 40-50 words, and research found that word count makes a large difference.
While people start searching answers for their question in Google, actually they expect to find exact answers for their query, so when creating your editorial calendar, craft content in an FAQ format. Create your entire articles around the queries that people thinking to ask, and answer those questions in your content
Build a page for each question instead of having all content in an FAQ Page and then link all the pages together through an FAQ dictionary that links to all the FAQ Pages
Craft your Q&A list utilizing a keyword research tool to identify related questions. You can also check keywords at the bottom of any SERP for snippet optimization.
Table, Paragraph or List
The snippet format you choose for your content plays a major role in how Google’s algorithms choose appropriate content for Featured Snippet. 29 percent of all snippets are the table
Following is a featured snippet table’s look
Obliviously, paragraphs seem to be trending as of late for Google featured snippets.
“Rules” also can be applied to snippets
And the standard numbered list . . .
Use paragraph tags
Optimizing your content or answer with paragraph <p> tag is another useful tactic for Featured snippets and always keep your answers below the search query header
Headers Play a Major Role
Keep all search queries as h1, h2 or h3 header to optimize your content for the featured snippet
Only logically formatted content can become a featured snippet, so keep in mind very seriously while formatting your content.