What is Google my business?
Google My Business, which used to known as Google Place or is a free online tool that provides Google for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Google Maps. It has two primary purposes: to help business owners increase their online visibility and to help people to find and review business in their area.
How to Rank Higher in Google Maps: 10 Simple tactics
Getting into the 3-peack on Google maps can be actually profitable for your business, it is often the key performance indicator that clients look for when they come to us for local SEO services. Many webmasters and website owners are struggling with this, here is the 10 easy way to rank higher in Google Maps for the city you are verified
If you are not verified your business with GMB so far please do it before start work on it, otherwise, it’s very hard to rank a competitive keyword in a city’s 3-pack. Preferably, your listing will be near the city center.
Put Your Main Keywords in the GMB Business Name
This is a comparatively large ranking factor when it comes to improving your Google Maps ranking. Some people think it’s so people can find the local company they are looking for. For example, when someone types in “DeveloperOnRent Company in Bangalore” they probably already know they want to reach DeveloperOnRent and are simply looking for his information/website. Because companies obviously use keywords in their business names, Google may show a business for a high ticket money keyword just because they think the customer typing in that keyword is trying to find that company’s information. Although this is a little bit spammy and not a white hat, it is something to consider because you may be fighting an uphill battle against your competition if they are already utilizing this method.
Now you may be asking, but won’t this ruin my NAP (name, address, and phone number) stability? Yes, it will, but if your NAP reliability is already not large and you’re ranking decently, it is often worth it. You may even want to go back and change all of your NAP information to the new keyword for a possible added benefit.
Make Sure Your Categories Are Correct and Max Them Out
Occasionally, the GMB categories may not absolutely fit every business. Make sure your main category is matched up as close as possible with the main keyword(s) that you’re trying to rank. A good way to do this is to type your major keyword plus various city names into Google search and copy the most commonly ranking ones. Also, make sure to max out the lesser categories with applicable categories. This can help increase your impressions for other keywords.
Build Niche and Local Related Citations
A big feature of local SEO includes building niche and local relevance via on-page and off-page optimizations. For off-page, build a niche and local citations is one of the ways to do this. An example of a local citation would be the local Chamber of Commerce’s website. An example of a niche relevant citation would be a General contractor directory. You can help these citations get indexed by linking out to them from your site, putting them through the mobile-friendly testing tool, or sending them to an indexing service. Remember, they are much worthless for SEO if they don’t get indexed by Google.
Fix Your On-Page
On-page is a large factor in SEO and when trying to rank higher on Google Maps, and it is something I see local companies ignoring.
In 2018 your web page should completely be mobile friendly and the website load speed should be comparatively fast to rank higher in Google Maps and organic search. When people are looking to call a local business, they usually use their mobile devices. We are in a mobile-first world, so a mobile-friendly design and fast load speeds can have a straight ranking benefit, as well as an indirect benefit by potentially lowering bounce rates and increasing conversions.
The content on the landing page attached to your Google Maps listing should be authoritative, have at least 1000 words and geotagged images, and have your keywords along with LSI versions of the keywords appropriately placed throughout the page multiple times. It should also have at least one outbound link to a trustworthy website along with internal links pointing at it with exact matching or phrase matching anchor text for the main keywords that you’re trying to rank.
It is also an excellent idea to include the similar NAP information that is on your Google Maps page, along with the suitable schema markup, and a Google maps embed. If you want to make sure your schema is applied correctly, you can check it using the Google structured data testing tool.
Tip: if you want to rank higher in Google Maps and organic search, stay away from keyword cannibalization. If you have more than one page that is targeting the same keyword(s), simply copy the content from the page that is not attached to your Google Maps listing and paste it onto your landing page then 301 redirect the old page to your Google Maps landing page. This method alone has gotten us 3-pack rankings.
Get Social Signals
Social signals are becoming more and more essential in 2018 for ranking higher on Google Maps, as well as in organic search results. Social signals are fundamentally your site’s shares, likes and overall social media appearance from the perceptive of search engines.
You can obtain them by running a simple social media promotion/ad with your company’s link. This will also get you more revelation and traffic in your local area, which is also a ranking factor and may probably get you some customers.
Get More Reviews!
Reviews can help you rank on Google Maps and develop your click-through rate in the search results. If you believe about it, getting in the map pack is just the first step. You also need to be the most attractive business in there to actually get clicks and calls. Not to declare that user behavior and click-through rates are large factors that Google considers when deciding who to rank. You can enhance your reviews by putting your Google Maps review link on your business cards, invoices, and in your email signature. It is technically against Google’s policy to ask for reviews, but you just want to make it as easy as possible for your customers to at least find where they can do it.
If you choose to go the route of asking previous clients for reviews, be careful by not getting a bunch of them all at once, in particular, if your maps listing are less than 6 months old or so. This can look unnatural to Google.
Get a Press Release Written to Improve Your Google Maps Ranking
Press releases can provide high-quality backlinks for your website. There are services that will do this for you reasonably inexpensively. Aside from the benefits of the backlink, it is fairly impressive to your customers for your business to have links from news stations.
Tip: You can exploit the guest post opportunity to write a high-quality article and rank it locally for your selected keyword. Just target the on-page well, and power up the guest posts by sending links and social signals to it.
Google Sites/Domain Authority Stack
This can get you a improve, thus improving your Google Maps and organic search ranking. Effectively, Google stacks are a group of Google entities and other high right properties inter-linked and embed into a Google site.
Be Patient When Trying to Rank Higher on Google Maps and Organic Search
If you’re trying to rank a new website for competitive keywords, you should understand that it can take time. Not to mention that doing multiple off-page/link building tasks, and getting a bunch of reviews all at once can look unnatural. if you doing anything like violate a Google’s webmaster guidelines In order to get a quick result, it leads to your website get a penalty from Google