Digital Marketing

What is SEO Marketing and how it works? (Quality, Authority, and Trustworthy)

what is SEO

So What is SEO

SEO stands for Search Engine Optimization, and there is nothing really magical about it. You might have heard a lot about SEO (Search Engine Optimization) and how it works, but fundamentally what it is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Search Engine like Google’s index.

Fundamentally Google uses a complex mathematical formula called an algorithm to give a score to all website and every search people to do in Google to figure out which website must rank best for what people are looking for. Think of the algorithm like a gathering of empty buckets. One bucket gives you a score for the quality of your website, one bucket gives you a score for how many websites link to you, and one bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any another website. You can affect your search engine ranking by having the highest score in terms of quality of your website, of having the peak score in terms of authority of your website, of having the peak score in terms of the most trusted store for that search that people are looking for. The good thing is that there are lots of buckets, and for every single one of these buckets these scores put together in the algorithm to figure out where you rank is a chance for you to fill it up and rank better. So optimizing your website for search results really means getting the highest score in as many of these points as you can.

Now, some buckets are worth more than rest, and the three major buckets that you need to be aware of for search rankings are quality, trust and authority. So quality: what Google is trying to evaluate when they’re trying to figure out what sites should rank is offering something valuable or unique or interesting to Google’s searchers. For instance: good content – if you are offering android developers for hire and you are using the same description that every other app developers is using on their website then you are not offering anything sole to Google’s searchers. Even though your android developers might look pretty cool, the content is the same as everybody else’s, so Google has no way of telling that your android developers or your developer’s site is better than anybody else’s. Instead, offer people interesting content. For instance: offer them the ability to personalize their developers. Give them details on how to utilize them. What’s the unique quality? Do they multi-talented? Could they hire in monthly, weekly or in hourly basis? Give people details, or even be more creative. Create a community of people who are interested in your business. Get your developers achievements and share those things online. Do something different, do something unique. Show Google that you are diverse and better than the other search results.

Trust is another significant bucket that you need to be aware of when you are trying to get your website to rank in Google. Google doesn’t want to show just some website to its searchers, it wants to show the greatest website to its searchers, and so it wants to show websites that are trustworthy. One thing Google has point out it likes to do is penalize sites or stores or companies that consistently have poor reviews, so if you have several poor reviews, in time Google is going to figure out not to show your website in their rankings because Google doesn’t want to show those websites to their searchers. So show to Google’s algorithm that you are trustworthy. Get other extremely authoritative websites to link to you. Get newspaper articles, get industry links, and get more trusted websites to link to you: partners, vendors, happy customers – get them to link to your website to prove that you are highly credible and trustworthy.

And at last, the other actually important bucket is authority. Google wants to show sites that are popular. If they can show the most popular app developers to people looking to hire android developers online, that’s the site they want to show. So you have to convince Google – send those signals that your site is the most popular website for the kind of developers that you offer. Fill this bucket by creating a fan base. Build a social network, get people to link to you, get people to share your developers pages on their social network saying ‘I want this!’, get people to comment, leave testimonials. That’s how you show to Google that you are trustworthy and authoritative.

Conclusion

So if you think about it, SEO is actually just a process of proving to search engines that you are the best site, the most authoritative, the most trusted, the most unique and interesting website that they can offer to their customer – the searcher. Get people to speak about you, produce good quality content, get people to link to you, and Google will be more certain that you are the best result that they can offer to their searchers, and that’s when you will start ranking on the first page of Google.

About the author

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Mohamed Sathik Ali S

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