A business can develop many products, which may be more demand among the people. But to bring the customers, who are really looking for your product, into your business has been more important than anything. Reaching the target audience had been a quite tricky task when it was no technology improvement. But the rapid emergence and grow of technology made everything possible in a quite short period of time since when it’s come in. one of the greatest endowment of technology is chatbot, it’s a amazing new age artificial intelligence technology that can help businesses to move into the next level and gain profit more than what it gets from traditional methods. Let’s take deep look into how chatbot application can help the sartup’s and enterprise to get their ROI within a given frame of time.
Before we get deeper into the topic we just know little bit about what chatbot technology is? And why the chat application is important?
As we discussed little while earlier in this article, Chatbot is Artificial Intelligence software that can simulate a conversation with the user, who enters into your website and mobile apps, in natural language through messaging.
Why Chatbots application are Important
Chatbot application is important since its help to streamline interaction between people and services, enhancing user experience. In the meantime, it offers companies opportunity to improve the customer’s engagement process and operational efficiency by reducing the typical cost of the customer services.
How Chatbot application could benefit for business (Advantages of Chatbots)
Chatbot applications have been on the raise since some of years and have already faced a wide adoption. Let’s see the benefits of using chatbots for business,
Support goes all the way
As we all are acquainted with, customer service is the most significant factor to success. Whether your business is in the global or local, having customer service 24/7 with immediate answers has a marvelous impact on your client’s satisfaction and willingness to buy. the majority of the clients are always kept on hold while operators try to connect you with customers care center, while chatbots application never get tired by answering to their commands.
They can be able to work and engage with viewers 24 hours a day, 365 days a year. This feature helps business to handle more tasks and save time to answer FAQ’s about product and service and no customer has to wait. While a chatbot application cannot replace real customer support in some cases, it can supplement it so that actual employees could give full-fledged service without leaving customers in bad mood for waiting long periods of time.
All this can be done at scale for free to thousands of scenario at once without them ever having to go on your mobile site! If you do this right, you can get your prospects from the top of the funnel to the bottom of the funnel all through a chatbot app. You can accurately replace website experience with all the implementations into messenger chatbot. How cool is that?
You can stay in touch with clients without personally contacting them with real-time assistance like a salesperson in a real store, offering interactive communication. A well-created chatbot application can concurrently have conversations with thousands of people answering the questions that they have, offering special coupons, limited time promotions or everything that you desire to be shared.
Organizations are able to offer products and services directly using well-known technology on social media platforms such as Facebook. Small but essential things like planned appointments; check your emails, pull data for you and most prominently give conversational updates to your family, friends, and customers are done exactly with the very least possibility of any mistake by it. It will entirely incorporate your whole digital life in one place where you can easily access and automatically handle various tasks with no time.
They keep constant and friendly customer contact; get rid of customer annoyance from cold calls. This forms a positive basis for pushing notifications and showcasing new products and services. Companies like Taco Bell and Dominos are already using chatbots to place the delivery of parcels.
Implementing a complete functioning chatbot application is way cheaper and faster than creating a cross-platform app or hiring employees for each task. A solo person can only handle one or two users at the same time, more than that — actually tough challenge for the employee. Hiring agents for 365 days per year and adding resources to give support to the users about basic things can be too expensive for the business. It won’t only save on employee costs but you will also keep away from the problems caused by human errors. As per Chatbots Magazine, implementing virtual agents can help businesses to save up to 30%.
Chatbots let companies to save money and are easily changeable to meet different requirements; it depends on the user application. At the time they have been built the costs of keeping them updated are comparatively low. According to industry research, Chatbots applications are predicted to deal with 90% of all clients inquiries within 5 years. This means that by 2022, it’s expected that they will reduce business costs by $8 billion.
High Engagement and Sales
It is significant to keep your customers engaged with your brand and this is why companies are starting to use chatbots apps for social media marketing. Engaging customers via social media could help you increase sales by up to 40% while Facebook has the highest success rate for asking present customers to share their optimistic experiences (According to research, even 29% do that and get new prospects to your business).
The flexible structure of chatbots means that it’s actually simple to incorporate them with other channels to improve engagement. A simple instance of this would be a conversation with a customer who’s made an online reservation. The chatbot can lead the customer to an online purchasing page and close the sale with the fulfilled customer.
They can be built with natural sound humor which can make them seem more humanlike. This puts customers at relieve and makes their experience with your business more pleasant.
No fake e-mail, fake names or fake last names when interacting, via messenger chatbot you are getting all real information about the customer. Companies use chatbot apps to expand customer insights to proactively engage with the person. Email marketing has only 3% messages open rate, while chatbots score with more than 80%! And they keep existing users engaged with interested brands and products with push notifications or new offers as I wrote previously.
One more thing that is actually significant is thinking about mobile phones in particular. This kind of marketing has the ability to change the game completely for you when it comes to mobile engagement rates. Take a glance at these metrics. This is extremely essential because this trend is continuing, more and more people are engaging with brands on mobile devices than they are on the desktop.
The Facebook Messenger Chatbot experience is entirely mobile optimized. Prime users are given important information they need before they visit your mobile site, this is very essential. You can take all the not very mobile friendly experience related to your website with type a poor conversion rates and reconfigure/redesign it for FB messenger platform via a chatbot app and have it work so much better.
10 times higher Click Through Rate
The 2016 E-mail Marketing Benchmark Study show that 49% of the mail is read using mobile, which indicates the user’s propensity to read communications while doing something. We determined personally to test and verify this statement by reaching users with Facebook Messenger‘s push notification, and the opening rate was stunning.
We sent the same campaign tone of our clients by both Messenger Chatbot and email. The results of chatbot app were better than more what we expected: the CTR (click-through rate) was 10 times higher than the one received by e-mail, which has resulted in a boost in overall campaign performances. And the opening rate was 84%. There is no other marketing channel that exists today that has these kinds of engagement rates.
So we consider that in the near future Messenger chatbot app will become more significant than email marketing and maybe one day totally replaces it. The changes won’t only affect email platform, but also all forms of communication.
Chatbot apps are changing online user experiences, moving users away from difficult websites and apps with structured menus to a simplified command-line interface that is variable for everyone. This is more effective to engage if you have a taut small budget than Google Adwords, it is easy enough to build, take very small maintenance and will let you to test diverse marketing messages for less money than any other channel. There is factually no niche that this type of advertising and marketing would not work. You have to try it!
Experienced Digital Marketing professional with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Landing Page Optimization, Adwords, Search Engine Marketing, HTML, CSS, WordPress, and Social Media Optimization (SMO). Now working with DeveloperOnRent a fast growing IT outsourcing Company