Did you know that 2.52 billion Mobile apps were downloaded in the year 2009 and this number is expected to increase to 268.69 billion by the year 2019? Mobile app developers earned approximately 6.9 billion U.S dollars in the year 2010 and this figure has maintained an upward trend ever since.
Mobile applications have rapidly dominated the world through its continuous revolution. We have apps for everything like shopping, fitness, beauty, entertainment, messenger, bills and business etc. Everyone across the globe has been installing and uninstalls apps all the time. Much has been established about drawing users to install and keep engaged with an app but user retention is also of prime importance for the success of any app. Uninstalls are one of the leading factors that adversely affect the success of an app.
App uninstalls are mostly caused due to user dissatisfaction in any or all of below-mentioned features:
- The utility of the App
- Credence of the App
- Performance of the App
Data backed analytics can offer insight about the reason why users discard/uninstall an app. Such insights can help mobile app developers, work on the weak aspects of their app and bring down the number of uninstalls, retain more users and improve app loyalty.
Listed below are the 11 primary reasons why users uninstall apps on their smartphones.
- Crashes and Errors: The survey, carried out online by uSamp, found that freezing (76%), crashing (71%) and slow responsiveness (59%) were the key bugbears when it came to app problems. There are several kinds of research showing how crashes and errors cause the uninstalls. There are 62% of people uninstall an app if they experience crashes, frozen, or errors.
- Boring Sign-Up Process: A lengthy sign-up process is a big turnoff for many users. For the app to surpass the installation stage and later engage the user the app should have a quick and simple sign up process. To simplify things further apps can also allow a login using through Social Media accounts or Google account.
- Too Much Permission: Privacy is a most important concern when installing new apps. Apps that ask for the way to lot permissions may get discarded instantly. For e.g. banking, cab, grocery or services app asking for permission to access the photos and videos on the smartphones does not sound too right, does it?
- Irrelevant Notifications – Apps that send many related or unrelated push notifications; end up annoying the user particularly if the notifications are not relevant to the user. Push notifications popping up too often, when least needed, push the user to uninstall the app.
- Free Memory – Users might get into a uninstall frenzy and discard your app along with many others if they require some free space on the phone memory. An app gets uninstalled when a user finds it’s not worth space it’s holding, Hence in order to reduce the number of uninstalls, mobile app developers should start to build the apps only after complete the analysis about the things that which one is most important for the users.
- Data Usage: Generally Users don’t like to exhaust their expensive, hi-speed data over apps running in the background. If your app is culpable of eating up too much data then the chances of uninstalling are much higher than otherwise.
- Battery Draining: Many smartphone users worried about rapid battery drain and if your app happens to be the cause of this battery drain, chances of it being uninstalled are very high.
- Freezes/Hangs the Phone: Users might uninstall mobile apps; if they notice a sudden spike in the many numbers of times the phone freezes or hangs after they have installed it.
- Installed a Competitors App – There are many apps for everything that you might want. If your user has installed a new app with similar functions and better value, they might uninstall your app.
- Addictive App: Many Users frequently find themselves addicted to gaming or entertainment apps when they realize that they are spending way too much time on a certain app, then uninstall it. Uninstalling an addictive app is a ploy to get rid of the addiction.
- Unused App: If a user hasn’t used your app for a while, they might not need it anymore or might have moved on to another app that provides more benefits. Apps that have been inactive for a while tend to be uninstalled when the user notices that they don’t need them any longer.